GRI 2–23, 2-28, 2–29

Engaging with our stakeholders

Beckers puts a strong emphasis on understanding our stakeholders’ needs. We not only work together internally, but also along the entire value chain, to find opportunities and address risks in the most comprehensive way possible.

Defining key stakeholder groups

We define stakeholders in two – not necessarily mutually exclusive – ways. First, as entities or individuals that are or could be affected by our own organization’s activities, products and services. And second, as entities or individuals that could affect the ability of our organization to implement its strategies and achieve its objectives.

We group our key stakeholders into internal and external stakeholders. Our internal stakeholders represent our employees and our owner. Our external stakeholders are defined as customers (including specifiers and ➜ OEM), suppliers, the world around us (including children and youth), NGOs, trade associations, legislators and governments. Our interaction with these stakeholder groups helped us design our 2030 Sustainability Strategy.

Integrating stakeholders regularly

At Beckers we have been in constant dialogue with our stakeholders for many years. Our most important topics are reviewed annually, with some more extensive stakeholder dialogues in 2015, 2019 and 2022.

In 2022, we reviewed and challenged Beckers’ material topics based on our organization’s most relevant impacts, as defined by key stakeholders and Beckers itself. The aim was to ensure that our material topics remain aligned with the priorities of our stakeholders and also with the new 2021 sustainability standards set by the independent standards organization GRI. In August and September 2022, we conducted a formal stakeholder survey to integrate their views on the topics of greatest importance to them. A total of 483 representatives of our stakeholder groups replied, including customers, employees, community representatives, suppliers and representatives of our owner, Lindéngruppen.  

“Our stakeholders are crucial for our sustainability engagement. We used the recent stakeholder survey to benchmark our material topics and ensure our alignment with their priorities.”

Kristin Wolf | Global Sustainability Expert

Internal stakeholder engagement

Beckers today maintains a well-established dialogue with internal stakeholders – employees at all levels of our business and our owner. Every second year, we conduct a global employee survey to collect insights from our employees about their well-being and working conditions. As part of our strategic business development, we hold regular meetings with Lindéngruppen and an annual conference to discuss the sustainability agenda. Our ➜  Stream Teams channel sustainability topics to every level of the company. Through ➜ internal communication we ensure exchange with all employees on sustainability.

External stakeholder engagement

As a company with production sites on five continents and a diverse supplier landscape, we are aware of our impact on the local communities that host us and, on the people employed by the companies we do business with. We take very seriously our responsibility to foster good relations and ensure good working conditions along the value chain of our business. We are also aware of the environmental impact of our raw materials sourcing and production processes. We clearly communicate our goals through our ➜ Supplier Code of Conduct and expect our suppliers to reduce their impact. We evaluate their progress towards these expectations through tools provided by ➜ EcoVadis, the business-sustainability service provider.

With an eye on commitments, especially to the most vulnerable group of our external stakeholders, we started a new collaboration with ➜ “Save the Children” in 2022, reviewing our policies on and commitment to all aspects of children’s rights at Beckers.

Our customers are one of our most important external stakeholder groups. Their ecological footprint is also our footprint. The more sustainable solutions we can provide them, the more sustainable our business becomes. This requires a comprehensive understanding of the market, including how our customers use our products and what their specific needs might be. Our sales staff are vital for this as they have a close and well-established relationship with our customers. We also solicit customer feedback through local surveys. Trade associations such as the European Coil Coating Association (ECCA), the European Council of the Paint, Printing Ink, and Artist’s Colours Industry (CEPE) and the National Coil Coatings Association (NCCA) provide us with industry insights. And local authorities hear from us annually as part of our reporting requirements.

Find out more Beckers stories

Overview: Stakeholder engagement channels and key issues

This overview shows how we pursue our material topics through a strong interaction with our various stakeholder groups. At the same time, engagement across multiple channels reaches far beyond material topics wherever necessary.


Key issues

Engagement channels


We aim to be a top employer and offer our employees valuable opportunities to grow personally and professionally.

  • Employees’ well-being
  • Safe working conditions
  • Training and education
  • Good governance
  • Talent management
  • Diversity and inclusion
  • Non-discrimination
  • Beckers’ sustainability footprint
  • Understanding Beckers’ sustainability work and road forward
  • Materiality survey
  • Global Employee Survey
  • Global Stream Teams
  • Internal communication (Townhall, Intranet)
  • Dialogue with union representatives
  • Health and safety committees
  • Feedback through Check-In Conversation

We are 100% owned by Lindéngruppen.

  • Good governance
  • Understanding Beckers’ sustainability work and road forward
  • Materiality survey
  • Board meetings
  • Annual Sustainability Contract



Customers (B2B)
We need a comprehensive understanding of the market, how customers use our products and their individual needs. Customer focus means we serve our customers by creating value through sustainable solutions that encompass both products and services.

  • Customer health & safety
  • Good governance
  • Climate action
  • Product quality and performance
  • Collaboration and co-creation for and of sustainable innovation

  • Materiality survey
  • Local surveys
  • Meetings with representatives
  • Local, flexible and professional customer service
  • Reports
  • Meetings at industry events
  • Workshops and pilot projects on sustainable product developments
  • Market research and business development

Specifiers and Original Equipment Manufacturers (OEM)
We benefit from a constructive exchange about needs and expectations with profilers, architects, contractors and specifiers, and OEMs.

  • Awareness of specifiers’ needs
  • Understanding of leverage points (what they need to choose Beckers)

  • Meetings with relevant representatives
  • Industry research and collaboration with 3rd parties 

Supply chain

We rely on the products and services provided by our crucial partners. We cooperate for better synergies.

  • CSR assessment
  • Good governance
  • Respect of human rights and ensuring elimination of child labor
  • Interest and capacity in R&D for more sustainable raw materials and products
  • Long-term relationships
  • Healthy and safe working conditions
  • Materiality Survey
  • Survey to main suppliers in each region
  • Signing of Supplier Code of Conduct
  • Participation in EcoVadis assessment and acting up on its results
  • On-site supplier audits
  • Sustainability workshops to evaluate joint developments with suppliers

The world around us

Children & Youth  
We agreed to focus on this one global common cause and are now selecting NGOs, charities and partners to work with.

  • Access to basic needs (food, clean water, health services)
  • Access to education
  • Violence against children and young people
  • Risks to health and safety
  • Working conditions and their impact on family life (e.g., working hours, business travel or working abroad, flexible working time, pay, parental leave policy)
  • Potential exposure to harmful substances through applied coatings/chemicals
  • Through the NGOs Global Child Forum and Save the Children
  • Through contact points in our communities

NGOs and science (universities and research institutions)
We are focusing on technology scouting, i.e., looking outside the company and the traditional supplier base for emerging new technologies.

  • Latest research and innovation
  • Sustainability forecasts

  • Workshops
  • Interviews
  • Collaboration and joint research project

Trade associations  
We value the exchange with other actors in the industry about political and economic developments.

  • Latest research and innovation
  • Sustainability forecasts

  • Industry events
  • Regular meetings
  • Participation in working groups

Legislators/ government/ regulatory/ local authorities
We take our responsibilities as a responsible corporate citizen seriously. We comply with or exceed all applicable regulations in the countries in which we operate. We aim to positively contribute in our communities.

  • Environmental impact
  • Local regulatory compliance
  • Product safety and labeling standards
  • Training and education
  • Quality of life for people in the community
  • Personal meetings
  • Talks with authorities

Performance report
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